Measure the whole journey
Collect first-party events with Sanka Tag and connect campaigns, pages, leads, opportunities, and orders.
Lookout
See what creates revenue. Fix what doesn’t.
The sales and marketing optimization platform that connects first-party web signals to pipeline and revenue—so every budget decision has evidence behind it.
LookoutLast 30 days
Attributed revenue¥42.8M↑ 21.4%
Marketing efficiency4.2×↑ 0.6
Qualified pipeline¥18.6M↑ 14.8%
Revenue created¥42.8M
Paid search4.8×+18%
Paid social3.1×+7%
Organic6.2×+24%
Partners2.7×−4%
Sanka Tag→Web events→CRM→Orders & revenue→Lookout
One measurement layer
Stop optimizing clicks. Start optimizing revenue.
Lookout gives sales and marketing one view of the journey—from the first visit to the opportunity, order, and revenue it created.
Find the leak
See where spend stops turning into pipeline, where conversion drops, and which channels only look busy.
Move with evidence
Give every team the same attribution view, then shift budget and follow-up toward what compounds revenue.
Attribution you can inspect
Every number keeps its trail.
Lookout preserves the path behind each conversion instead of hiding it inside a score. Trace the source, campaign, session, account, opportunity, and revenue event.
1
Google Ads / brandIdentity preserved
2
Pricing page · 04:18Identity preserved
3
Demo requestIdentity preserved
4
Opportunity · ¥2.4MIdentity preserved
5
Closed wonRevenue attributed
Weekly opportunity briefReady
Move 12% of partner spend to high-intent search.
Partner traffic grew, but opportunity conversion fell 31%. Branded search created 2.4× more qualified pipeline per yen this week.
From dashboard to decision
Know the next move—not just the last result.
Lookout turns changes in traffic, conversion, pipeline, and revenue into a prioritized brief your team can review and execute.
Built on first-party data
Fresh data. Rebuildable attribution. No black box.
Sanka Tag
Collect browser events from allowed origins with workspace-scoped delivery.
Data streams
Monitor collection, export lag, duplicate rates, and destination health.
Attribution rebuilds
Preview and rebuild attribution when models or source data change.
Frequently asked questions
Is Lookout only for ecommerce?
No. Lookout connects web activity to the business outcome you care about—orders for commerce, or leads, opportunities, and revenue for B2B sales.
What do we install?
Sanka Tag collects first-party browser events. Lookout then connects those events with your workspace data plane and attribution pipeline.
Can attribution be recalculated?
Yes. Lookout supports preview-first attribution rebuilds so changes can be checked before a confirmed production run.