Company research
Without Sanka
Reps manually check websites, news, and hiring signals
With Sanka
AI summarizes account context and sales hypotheses
Lead research and scoring for account fit, timing, and sales priority
Use company websites, news, hiring signals, and CRM context to summarize account fit, pain hypotheses, and outreach priority in Sanka.
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Trusted by 1,000+ teams
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Overview
Reduce research time and preserve why a lead matters now
Summarize account context
Condense company overview, business model, news, hiring, and likely priorities before outreach.
Score account fit
Rank priority from industry, size, tools, timing, pain hypotheses, and existing touchpoints.
Preserve the next reason
Keep why to reach out, who to contact, and what to ask attached to the sales record.
Tutorial
Connect lead research to sales records
- 01Collect company signalsReview company name, website, industry, hiring, news, and CRM context.
- 02Create score and pain hypothesesUse AI to organize fit, timing, likely pain, and priority.
- 03Handoff to lead and deal workWrite reviewed research to Sanka leads, companies, contacts, and next actions.
Compare
Manual lead research makes every rep restart the same prep
| Workflow | Without Sanka | With Sanka |
|---|---|---|
| Company research | Reps manually check websites, news, and hiring signals | AI summarizes account context and sales hypotheses |
| Priority | Outreach order depends on individual judgment | Store a score based on fit, timing, and signals |
| Meeting prep | Research notes do not survive inside CRM | Save research to Sanka lead and company records |
| Handoff | SDR-to-AE context gets lost | Carry reasons, questions, and next actions forward |
Priority
Without Sanka
Outreach order depends on individual judgment
With Sanka
Store a score based on fit, timing, and signals
Meeting prep
Without Sanka
Research notes do not survive inside CRM
With Sanka
Save research to Sanka lead and company records
Handoff
Without Sanka
SDR-to-AE context gets lost
With Sanka
Carry reasons, questions, and next actions forward
Customer quotes
Don't take our word for it.
We want inventory, sales management, tax, and accounting to connect smoothly while keeping operating cost and time low.
Sanka does more than inventory control. It can manage purchasing, billing, orders, and shipping in one place.
If you feel paper or Excel-based management has reached its limit, the first step is to digitize what actually happens on the floor.
FAQ
Frequently asked questions
What data can scoring use?
Company profile, industry, size, hiring, news, existing touchpoints, and CRM status can be used to organize priority.
Are scores applied automatically?
They can be drafted automatically and reviewed by sales or managers before being written to lead or deal records.
Can HubSpot or Salesforce data be used?
Yes. Connected CRM companies, contacts, and deals can be included as research context.