Products Pipeline

Sales pipeline management with governed stage changes and operational handoffs

Make pipelines operationally meaningful with required fields governance and clean handoffs to ops and finance.

CRM
Govern stage transitions and reduce forecast volatility
Deduped
Contact
Pipelines
Companies
Deals
Activities
Deal stages Auto Routed
Acme renewal Proposal Owner: Mina
Castem expansion Review Owner: Alex
HCO migration Closed Won Handoff Ready
Owner routing Required fields Audit log
Trusted by teams who can't afford revenue leakage

Deals and pipelines that create clean operational handoffs

Pipelines become unreliable when stages mean different things to different teams, close dates are edited without governance, and operations only finds out after a deal is “won.” Sanka is designed to make pipeline stages operationally meaningful and connect deal outcomes to order, billing, and support workflows.

A
Stage definitions with rules

Define what each stage means, what is required to advance, and what happens when a stage changes.

B
Forecast you can explain

Reduce “pipeline theater” by making dates, amounts, and terms governed changes with history.

C
Clean handoffs to delivery

Convert won deals into operational objects (orders, subscriptions, invoices) with consistent terms.

Make pipeline data operationally safe

  • Require key fields before advancing stages (billing contact, term, product, delivery timeline)
  • Track ownership and source of updates (who changed amount, when, and why)
  • Prevent silent drift with exception queues for missing data or conflicting terms
Pipeline drift What it causes What to standardize
Stages without meaning Surprises for ops Required fields + stage rules
Untracked term changes Billing errors Versioned deal terms + approvals
Forecast volatility Misallocation of resources Governed close date and amount edits
Handoff failures Delayed onboarding Automatic creation of next-step workflows

Tie deals to quote-to-cash workflows

Pipeline value is realized when it drives reliable execution.

  • Generate quotes and proposals from deal structure
  • Create orders/subscriptions from approved terms
  • Sync invoice and payment status back to pipeline views for accurate forecasting

Designed for cross-functional selling

Sales, RevOps, finance, and delivery need the same facts. Make handoffs explicit to reduce rework.

D
Structured deal terms

Capture pricing, billing schedule, and contract constraints in fields that downstream workflows can use.

E
Onboarding triggers

Kick off tasks, approvals, and provisioning when a deal reaches the right stage.

F
Renewal and expansion visibility

Keep renewal timelines and billing status visible so teams act before revenue leaks.

Governance for high-impact pipeline changes

Pipeline edits affect revenue and delivery capacity. Control the changes that matter.

G
Approval thresholds

Route large discounts, term changes, or late-stage edits through reviewers.

H
Audit trail

Track changes to amount, close date, stage, and key terms with ownership and timestamps.

I
Role-based permissions

Control who can move stages, edit high-risk fields, and approve exceptions.

Frequently asked questions

Can we enforce required fields before a deal is marked “won”?
Yes. The key is to define stage rules so downstream workflows start from clean, complete terms.
How do you reduce forecast volatility?
Make high-impact changes governed: track close date and amount edits with ownership, history, and thresholds for approvals.
Do deals convert into operational records?
They should. Converting won deals into orders/subscriptions reduces re-keying and makes delivery and billing more reliable.