Prospecting: Build targeted lists that actually convert inside your CRM
ICP-aligned prospect lists, inbound qualification, and CRM-native routing for revenue teams that want a clean top of funnel.
Prospecting: build lists that sales teams will actually work
Generic lead lists die in spreadsheets. Prospecting as a service pairs ICP research with CRM-native routing so every account that lands in your pipeline has already been enriched, scored, and assigned. Sanka operationalizes prospecting against the HubSpot or Salesforce workspace your revenue team already uses, so data stays where the work happens.
Define ICP criteria once — firmographics, technographics, intent signals — and build lists that reflect the customers who actually win.
Enrich every account with bureau, web, and product-usage data, score inbound leads, and hide the low-signal noise from reps.
Assign the right account to the right owner with rules RevOps controls. Writes land in HubSpot and Salesforce, not in a side tool.
Scope the first prospecting motion
- Pick one segment (mid-market SaaS, HubSpot migration buyers, one industry vertical) instead of boiling the ocean.
- Declare the fields the service may write to — owner, lifecycle stage, ICP score, enrichment source — so the CRM stays trustworthy.
- Require a weekly QA on a sample of new accounts to catch drift before it compounds.
| Layer | Decide up front | Example |
|---|---|---|
| Target | Which segment is in scope | "US mid-market migrating from Salesforce to HubSpot" |
| Signal | What counts as a fit | Firmographic fit + intent in the last 30 days |
| Routing | Who owns the account | Round-robin by AE territory, with RevOps override |
Outcomes revenue teams expect
- Clean, enriched pipeline that marketing, sales, and RevOps can all trust.
- Faster qualification with fewer dead-end outbound touches.
- A repeatable prospecting playbook auditable from the CRM.