Lookout MotionInbound & operations
Trigger + action blueprint
Turn a high-intent site visit into a timely email
When a target account visits a high-intent page, qualify the signal and prepare a relevant email for the account owner to review.
Motion anatomy
One observable trigger. One governed action.
A Motion separates what happened from what the team should do next. Conditions connect the two and prevent noisy or unsafe execution.
01Trigger
High-intent site visit
A known or identified target account visits a product, pricing, comparison, or contact page.
- Source
- Sanka Tag / website activity
- Account and visitor identity
- Page URL and visit time
- Session and campaign context
02Action
Prepare a personalized email
Create an email draft using the account, page, and campaign context, then route it to the owner for review.
- Destination
- Email draft and owner approval queue
- 1Summarize the visit and account context
- 2Draft a relevant opening and next step
- 3Assign the draft to the account owner
Conditions
Decide whether the signal deserves action.
Account matches the selected ICP or target list
✓The page is included in the high-intent page set
✓No recent owner follow-up or open duplicate task
✓Why this Motion
Respond to visible intent while the visit is still fresh, without asking representatives to watch analytics manually.
Guardrails
Automation with a reviewable trail
- Keep sending behind human approval
- Apply frequency and duplicate-contact limits
- Exclude suppressed contacts and accounts
Lookout Motion