Lookout MotionSignal-triggered outbound
Trigger + action blueprint
Turn a funding signal into relevant outreach
When a target company announces new funding, verify fit and timing before preparing an email tied to its likely next priorities.
Motion anatomy
One observable trigger. One governed action.
A Motion separates what happened from what the team should do next. Conditions connect the two and prevent noisy or unsafe execution.
01Trigger
Verified funding event
A connected signal source reports a funding round for an account in your market.
- Source
- Clay or another connected signal source
- Company and funding date
- Round type and announced amount
- Source URL and evidence
02Action
Prepare a funding-aware email
Draft outreach that references the verified event and connects it to a relevant operational priority—not the funding headline alone.
- Destination
- Email draft and sales approval queue
- 1Create a concise company and funding brief
- 2Select a relevant use case and proof point
- 3Draft and assign outreach for review
Conditions
Decide whether the signal deserves action.
Company matches your market, region, and size filters
✓The announcement falls within the selected recency window
✓No active opportunity or recent outbound sequence
✓Why this Motion
Give the sales team a qualified, evidence-backed reason to engage without turning every funding headline into generic outreach.
Guardrails
Automation with a reviewable trail
- Require a verifiable source before creating outreach
- Suppress companies already in an active sales motion
- Keep external sending behind approval
Lookout Motion